BBA PROGRAMME

VISION

Empower students to become innovative leaders in the business world, cultivating a collaborative and inclusive learning environment.

MISSION

M1. To impart quality education ensuring dissemination of knowledge blended with its practical application for developing required management and technical skills.

M2. To nurture agile leaders of high integrity, grounded in strong values, and equipped with the critical thinking and decision-making abilities for leading organizational transformations in the wake of disruptive technological environment.

M3. To develop individuals having an entrepreneurial and innovative mind set with problem solving capabilities.

M4. To inculcate research aptitude for analyzing and addressing the emerging issues and challenges of the dynamic industry environment.

QUALITY POLICY

Sri Balaji Education Society ISMR strives to provide quality education by adopting state-of-the-art infrastructure, competent faculty, refined systems, latest technology, industry interface and on-going research.

Introduction

The BBA program is designed to impart business and management knowledge to aspiring student for a better understanding of the corporate world. The program blends four core disciplines of business, management, communication and information system. In addition, this program enables students for drawing a prospective career map in the field of Business management.

The Bachelor of Business Administration (BBA) is an undergraduate degree program designed to provide a strong foundation in business principles and management practices. Here are the features of a BBA program:

 

  1. Comprehensive Curriculum:
  • Core Subjects: Management principles, marketing, finance, human resources, operations management, organizational behavior, and business law.
  • Quantitative Subjects: Courses in statistics, business mathematics, and accounting to develop analytical and financial skills.
  • Economics: Microeconomics and macroeconomics to understand market dynamics and economic policies.
  1. Practical Exposure:
  • Case Studies: Analysis of real-world business scenarios to apply theoretical knowledge.
  • Projects: Group and individual projects that simulate business challenges and require practical solutions.
  1. Industry-Relevant Skills:
  • Soft Skills: Communication, leadership, teamwork, and negotiation skills.
  • Internships: Opportunities for internships in various industries to gain practical experience.
  • Workshops and Seminars: Regular sessions conducted by industry professionals to provide insights into current business trends.

 4. Specializations:

  • Options to specialize in areas such as Marketing, Finance, Human Resource Management, International Business, Information Technology, and Entrepreneurship.

 5. Modern Teaching Methods:

  • Interactive Learning: Use of case studies, group discussions, role-playing, and simulations.
  • Technology Integration: Incorporation of digital tools and platforms for learning, such as business analytics software and management information systems.

 6. Career Opportunities:

  • Job Roles: Graduates can pursue roles such as Business Analyst, Marketing Manager, Financial Analyst, Human Resource Manager, Operations Manager, and Sales Manager.
  • Higher Education: Foundation for pursuing MBA (Master of Business Administration), PGDM (Post Graduate Diploma in Management), and other advanced degrees in business and management.

 

  1. Global Perspective:
  • International Collaborations: Some programs offer exchange opportunities and collaborations with foreign universities.
  • Global Certifications: Preparation for globally recognized certifications in areas like project management, financial analysis, and marketing.

 8. Entrepreneurial Support:

  • Incubation Centers: Access to incubation centers and support for start-up ideas.
  • Entrepreneurship Courses: Courses and mentorship programs focusing on entrepreneurship and start-up management.

 9. Ethics and Corporate Governance:

  • Emphasis on business ethics, corporate social responsibility, and sustainable business practices.

 10. Networking Opportunities:

  • Industry Connections: Collaboration with industry bodies and participation in industry events, providing exposure to business professionals and potential employers.

 

Objectives:

  • The objectives of a Bachelor of Business Administration (BBA) Programme::
  • To impart understanding of fundamental management concepts, principles, and practices to students and grow their aptitude for business and entrepreneurship.
  • To provide information and necessary abilities in several management fields, such as marketing, finance, analytics, supply chain, sustainability and human resources, aimed to build comprehensive understanding of business world.
  • To inculcate and impart performance delivery skill for effective oral business presentations using variety of appropriate technologies and achieve excellence in business communications.
  • To develop viable alternatives and make effective decisions relating to business decision making counting ethical issues.
  • To inculcate holistic view of the industrial and organizational establishments and their functions for taking viable decisions in international business setting.

Year of Establishment:     

Course Year of Establishment Intake
BBA
June 2024
60

Eligibility for BCA Programmes:

Programme Eligibility
BBA
Passed 10 + 2 (HSC) or its equivalent examination with valid CET Score